In the mid-1970s First Tennessee Bank joined forces with what was then called the Midtown Council and created a full-color marketing brochure that praised the virtues of Midtown, Memphis as a way to stir investment back into the area.
“It’s the way Midtown Memphians do things,” the booklet said. And it became a snapshot in time, immortalizing Midtown businesses, residents and neighborhoods, a Midtown era that has changed much since.
The ‘Midtown 2020 Visions’ Map
Over four decades later Midtown is thriving and rapidly changing. And we at StoryBoard Memphis have summoned local artists (we can’t yet say who) by immortalizing today’s Midtown with a similar snapshot: this time with a hand-drawn map of Midtown, complete with all your favorite landmarks, your businesses, and your names.
With this once-in-a-generation effort, we are also paying tribute to the legacy of the Memphis College of Art. Help us celebrate and salute the MCA, before it leaves us, by including your Midtown business. Once it’s finished it will end up as one of those whimsical neighborhood maps sure to charm young and old for decades to come.
Proceeds will go toward a section dedicated to Midtown, in a special one-year anniversary edition, and to high-quality (approx. 42″x30″) prints suitable for framing. Just $35 to be listed and enumerated in a special map insert; $60 for a listing and your business logo on the map; $350 for map co-sponsorship; $650 as a Midtown insert co-presenter. Visit our special offer here to sign up today.
Midtown, 1970s: Some things change, some don’t
Flipping through First Tennessee Bank’s “Some Things Improve With Age” booklet is a fun trip back in time that doesn’t feel too far removed from today’s Midtown:
“Midtown has it, in its architecture, its people, its places of business and its traditions. Each is a part of the other, and the whole is a shared experience. That’s what gives Midtown stability. The person next door is more than a neighbor, he is a participant.
“The spice of Midtown living is the variety of its people, and their interests. They will be found throwing a Watermelon festival and fighting City Hall on a street widening.
“And mostly, Midtown is convenient. It has proximity to everything but it wants for little. It has supermarkets with charge accounts and schools across the street; neighborhood bars and the city’s only nocturnal complex; the main library and the biggest park.”
In the brochure, it listed the leadership of each neighborhood association:
Today’s Midtown is not all that different. And with your help we’d like to make our own Midtown snapshot, circa 2020, with our Midtown 2020 Visions map. Be a part of it. Sign up for your place on the map today.